Friday, 7 October 2016


Image result for iphone7

Interesting piece the other day in the Ft about the iPhone 7 and how Apple have at once revolutionised design but at the same time paradoxically, have made contemporary  design almost redundant. With everything one might need, music, photographs, books, games, televisions all now available on a device you carry in your pocket there is no longer any need for arty album covers or distinctive book designs and he argues, consumer product design TV’s, radios and the like are still stuck back in the nineties.
Not sure James Dyson would go along with the theory; it is too reductive too narrowing but there is definitely a point to be made there.

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